WHAT WE DO
Our Services
Growth/markIT works across five connected capability areas most organizations treat as separate projects: martech architecture, lifecycle communications, automation, CRM and reporting, and digital conversion. Each can stand alone. Together, they form the operating system behind durable growth.
Jump to: Martech Strategy · Lifecycle Communications · Automation · CRM, Data & Reporting · Digital Experience
Martech Strategy & Systems Architecture
Platforms, workflows, governance, and scalable operating models.
Most organizations carry disconnected tools, unclear ownership, duplicate communications, and underused platforms. The stack grew one purchase at a time, and no one owns how it fits together. We assess the ecosystem, map how systems and teams work together, and set a practical roadmap for a more scalable growth operation.
What we fix
- Martech ecosystem assessments and CRM ecosystem reviews
- Salesforce / SFMC optimization planning
- Platform architecture and communication-infrastructure mapping
- Technology modernization and martech stack recommendations
- Governance, ownership models, and operational scalability
Typical deliverables
- Ecosystem assessments and integration maps
- Target-state architecture diagrams and gap analysis
- Future-state workflows and governance documentation
- A prioritized, phased roadmap
Outcomes: clearer ownership, better platform utilization, less duplicated effort, and a stack that scales without constantly adding new tools.
Lifecycle Communications & Segmentation
Lifecycle stages, audience logic, cadence, and message hierarchy.
Most organizations overcommunicate, under-segment, and leave the experience disconnected from one stage to the next. The result is more messages but less relevance. We design lifecycle communication strategies that reach the right audience with the right message at the right moment across every stage of the journey.
What we fix
- Customer and student lifecycle mapping
- Lead nurture, onboarding, re-engagement, and retention
- Email and SMS strategy and triggered communications
- Cadence design and audience segmentation strategy
- Message hierarchy
Typical deliverables
- Lifecycle maps and communication frameworks
- Trigger matrices and segmentation models
- Message hierarchy documentation
- Cadence recommendations
Outcomes: higher engagement, clearer priorities, improved conversion, stronger retention, and a more personalized experience across stages.
Automation & Operational Efficiency
Workflow automation, trigger logic, routing, QA, and manual process reduction.
Teams lose too much time to repetitive operational work. Manual handoffs slow everything down and quietly introduce errors. We design and improve automation across marketing, CRM, and communication systems so teams move faster, reduce errors, and deliver more consistent experiences.
What we fix
- Salesforce and Marketing Cloud automation
- Trigger-based communications and lead routing logic
- Task creation, suppression, and re-engagement rules
- Cross-platform workflow strategy and manual process replacement
- Automation governance and QA practices
Typical deliverables
- Automated workflows and operational logic diagrams
- Trigger and routing documentation
- QA checklists and testing frameworks
- Governance standards
Outcomes: faster operations, lower manual workload, fewer errors, and automations the team can understand and maintain.
CRM, Data & Reporting Intelligence
Cleaner data, stronger reporting, and more actionable insight.
Most CRMs are messy, fragmented, and hard to trust. Many teams have dashboards but not true operational insight. We improve CRM structure, data quality, tracking, attribution, segmentation, and reporting so teams make better decisions and act with more confidence.
What we fix
- CRM audits and data quality assessments
- Lead and source tracking and funnel attribution analysis
- Segmentation optimization and contact strategy reviews
- Consent and compliance workflows and KPI strategy
- Lifecycle reporting, executive dashboards, and campaign reviews
Typical deliverables
- Data hygiene plans and CRM structure recommendations
- KPI and reporting frameworks
- Funnel analytics and attribution models
- Performance audits and executive summaries
Outcomes: cleaner segmentation, more reliable reporting, sharper analytics, faster decisions, and better leadership alignment.
Digital Experience & Conversion Optimization
Funnel friction, UX communication reviews, testing, and conversion paths.
Most digital experiences carry friction no one has fully mapped. People drop off in places no one is watching. We identify where customers, students, leads, and users get stuck across digital touchpoints, then recommend changes that make the experience clearer, easier, and more effective.
What we fix
- Funnel and conversion-path analysis
- UX communication reviews and landing-page / form friction
- Portal and application experience reviews
- Experimentation frameworks and A/B testing strategy
- Optimization roadmaps and KPI frameworks
Typical deliverables
- Friction analysis and optimization recommendations
- Digital experience audits
- Experimentation plans and UX / content recommendations
- KPI frameworks
Outcomes: higher conversion, reduced abandonment, stronger engagement, and a clearer path from intent to action.
Not sure where to start?
Most engagements begin with one practical question: where is growth getting stuck? Tell us what you are seeing, and we’ll help you identify the highest-leverage place to begin.
Growth/markIT 