ABOUT
Founder-led expertise for growth marketing and technology
Growth/markIT is a growth marketing and technology consultancy that helps organization align strategy, operations, customer communications, data and technology to support sustainable growth. Founded by Kelley Maddison, Growth/markIT works directly with organizations to assess, design, and improve the marketing technology, CRM, automation, lifecycle communication, reporting, and digital experience systems that power customer acquisition, engagement, and retention.
You work directly with a senior practitioner — the person doing the thinking — supported by a trusted network of specialists when a project needs more depth. No big-agency layers. No handoffs to junior teams. No bloated scope.
Led by Kelley Maddison
Kelley is a growth marketing and technology leader with experience building and optimizing the systems that support customer acquisition, engagement, onboarding, retention, and long-term growth.
Her experience spans CRM strategy, marketing automation, lifecycle communications, experimentation, reporting, audience development, operational governance, and digital experience optimization.
Higher-ed student success
Marketing automation, contact strategy, experimentation, engagement, and lifecycle communications for prospective and current students.
CRM & automation operations
Custom workflow design, audience segmentation, CRM solutions, campaign reporting, multi-touch engagement, and A/B or multivariate testing.
Fan engagement & digital media
Behavioral segmentation, data acquisition, digital media campaigns, CRM tools, campaign reporting, and partnership marketing.
The systems behind durable growth
Most growth problems are not campaign problems. They are systems problems. The data is fragmented, workflows are improvised, platforms are configured around old assumptions, and every new initiative adds another workaround.
Growth/markIT fixes the operating model underneath the campaign: how data moves, how lifecycle stages are defined, how communications are governed, how workflows run, and how decisions get made.
The IT is intentional.
Growth/markIT connects growth marketing strategy with the information technology systems that make it work. The work sits where strategy meets systems: CRM structure, marketing automation, data quality, segmentation, reporting, digital experience, and the workflows teams rely on every day.
HOW WE THINK
The principles behind the work
- Systems thinking — solve the root cause, not the symptom.
- Clarity and governance — create standards teams can trust and maintain.
- Outcomes over activity — measure results, not the volume of work.
- Low-disruption change — improve the system while the work keeps running.
- Knowledge transfer — leave your team able to own and extend it.
- Discretion by default — we work inside sensitive systems and internal context, and we treat them that way.
WHAT YOU GET
Reusable foundations for better growth operations
Every engagement is scoped to what your team actually needs. Sometimes that means an audit and roadmap. Sometimes it means workflow documentation, reporting structure, CRM recommendations, or a clearer communication model. Whatever the scope, the work is designed to leave behind reusable foundations your team can operate, maintain, and improve.
Often, that includes:
- System maps — a clearer view of how your tools, data, workflows, and ownership connect.
- Communication audits — visibility into what is firing, who receives it, and where overlap or gaps exist.
- Workflow documentation — trigger logic, dependencies, rules, and handoffs written clearly enough to maintain.
- Segmentation models — audience definitions built around behavior, lifecycle stage, and operational reality.
- Reporting frameworks — decision-ready measurement structures, not dashboards for dashboard’s sake.
- CRM and data recommendations — prioritized fixes to hygiene, source tracking, structure, and governance.
- Roadmaps — practical sequencing so the team knows what to fix first, next, and later.
Let’s talk about the system behind your growth
If your marketing engine is working harder than it should, there’s usually a systems problem worth a closer look. Tell us what you are seeing, and we will tell you where we would start.
Growth/markIT 